UX: I advocate for our end users through creating simple and intuitive online experiences based upon user research, voice of the customer data, UX methodologies and web analytics.
Web Analytics: I track and analyze traffic through google analytics, and run our digital experimentation program. Examining this data helps me to make more informed design decisions.
My experiences include:
Redesigning the BCBSM Employers Section
Working on the Digital Analytics team
Researching and Redesigning the BCBSM Your Online Account Page
Creating an interactive wireframe for the BCBSM Let us Contact You Form
I have a BS in Information Science with a focus on User Experience Design and Information Analysis from University of Michigan, and a minor in gender and health. Check out my recent projects.