UX: I advocate for our end users through creating simple and intuitive online experiences based upon user research, voice of the customer data, UX methodologies and web analytics.

Web Analytics: I track and analyze traffic through google analytics, and run our digital experimentation program. Examining this data helps me to make more informed design decisions. 

My experiences include:

I have a BS in Information Science with a focus on User Experience Design and Information Analysis from University of Michigan, and a minor in gender and health. Check out my recent projects.

 

 In Ethiopia during my Summer 2016 internship.

In Ethiopia during my Summer 2016 internship.